Agency: Two Tractors
Client: Fulcrum
Project: Click & Fit
Role: Art Direction, 2D Animation, Character Design, Illustration
Platform: Social / Online video
Turn your 4WD into a monster truck? O.k not quite... This animation for Fulcrum Suspension did, however, require plenty of off-road mud-splattered 4WDs! The brief was to promote Fulcrum's Click & Fit suspension kit, and demonstrate how easy it is to order and install at low cost.
I developed a simple but stylised flattened perspective treatment to give it a unique look that suited the constant movement of the vehicles and scene transitions. The colour scheme and characters needed to speak to a more masculine audience also, according to the brief.
The campaign was successful and helped promote the product across the wider market of commercial trade vehicles.